Amarula Trust funds elephant protection project
22 August, 2014
The Amarula Trust is funding a new project to protect elephants.
Diageo rolls out new Baileys bottle
05 March, 2013
Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.
Rémy Cointreau GTR rolls out St-Rémy à la Crème
13 November, 2012
Rémy Cointreau Global Travel Retail has rolled out St-Rémy à la Crème to travel retail.
Cream liqueurs
09 November, 2012
An unfamiliar face has designs on the cream liqueurs crown. Lucy Britner flings the saloon doors open on the sector
Diageo launches global Baileys campaign
04 October, 2012
Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
